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PEOPLE FIRST, THEN TECHNOLOGY.: For us, a deep understanding of people and their behaviours is central to everything we do. With knowledge of human behaviour, it becomes possible to develop better products. Better for the end user but also better for our customers, as a product of higher perceived quality provides a major competitive advantage – and usually increased sales too. WHY WE EXIST: MissionTo turn technology into excellent user experiences. PositionProduct development based on human behaviour. Our philosophyWe believe that a positive user experience is the true measure of quality. That you have to understand the user’s needs in order to develop the best products with the clearest benefits. The different backgrounds, experiences and expertise in our teams make it possible to combine technology, usability and design in new ways – from creative concepts to production systems and digital information solutions. As an international partner we contribute our insight across different industries and countries, providing our customers and their users with unique solutions and experiences. OUR STRATEGY.: The right size and flexibility Many of our customers want to work with fewer suppliers – and selected suppliers are expected to have an international presence. Customers seek partners who can handle larger projects and more and more often entire functions in the company. Semcon has the necessary size to meet these demands, but also the flexibility to pursue smaller projects using local specialists. Time to market has long been the key to competitiveness. It is therefore critical for customers that their products are developed as quickly and efficiently as possible. This is where Semcon has an advantage with more than 30 offices around the world. We meet customers locally, but also benefit from an international network of more than 2,000 employees.